Building a website that is both informative and creatively appealing may be simple. That's until you truly sit down to finish a project with a web designer.

You will see that most of the website design firms you interview will get started by making use of terminology that you don’t understand. And also, they’ll fail to explain how different design concepts might influence your future sales. Impressions, bounce rates, quality of traffic are common things you ought to be intimately familiar with when creating a website that will represent your brand for hopefully millions of visitors.

The design of your site is more important for conversions than you imagine. You could implement any conversion boosting strategy in the world; however, if it looks like crap, it won’t do you much good. The design isn't just something designers do. The design is marketing. The design is your products and the way it works.

1. Rule of Thirds or Images

It is a good idea to use images in your design. A visual communicates your ideas faster than any text.

Great images adhere to the rule of thirds: an image ought to be imagined as separated into nine equal parts by two equally spaced horizontal lines as well as two equally-spaced vertical lines, and it important compositional elements needs to be placed along these lines or their intersections.

Making use of beautiful, larger images contributes to design as it is notwithstanding the growth of Pinterest, following this rule will make them more interesting and so your site more attractive.

2. White space and clean design

White space also known as negative space is the part of a page left blank. It's the space between graphics, margins, gutters, space in between columns, space between lines of type or visuals.

It should not be considered merely blank or black space it’s a vital factor of design. It enables the objects in it to occur at all. White space is all about the usage of hierarchy.
The hierarchy of information is it type, color or images.

A page without white space, crammed full of visuals or text, operates the risk of appearing hectic, cluttered, and is typically tough to read (folks won’t also bother).
That is the reason why easy websites are scientifically better. Adequate white space tends to make a website look clean.

3. Typefaces

In general, sans-serif fonts such as Arial and Verdana are every easier to read online sans-serif fonts are contemporary looking fonts without decorative finishes. The perfect font size for reading without difficulty online is 16px and stick to a maximum of 3 typefaces in a maximum of 3 point sizes to maintain your design streamlined.

4. Color combination

The right color combination is very important in building successful website as it helps you to specifically reach your target audience,  show personality of the website and when combined with good layout, we can direct our users navigating through the website.

Browse around website like https://www.colourlovers.com/, they surely have lots of variations helping you getting the right color combination for your business. Alternatively, you can always reach our melbourne website designer for your next project.

5. Mobile friendly

It is now commonplace to access web pages from multiple devices with multiple display sizes, it is, and therefore, important to start thinking about if your website is mobile friendly. If for example the site is maybe not mobile friendly, you can either reconstruct it in a receptive layout this indicates your website will adjust to various screen widths or you can build a specific mobile site a separate site optimized specifically for mobile users.

Conclusion

Effective web design and art are not exactly the same. You need to design for the user and by having a company objective in your mind. This web design can help your website be much more useful, engaging, and memorable for visitors.