Optimizing your website is a must for website owner, whether you do it yourself or hiring an agency. It is advisable to have a knowledge on how to do this yourself before hiring one.
Try this DIY SEO tips to boost your website. SEO really not a rocket science, creating a Google is.
Nowadays, search engines are getting smarter, they read the content of your page and create relevancy between the searched keywords and content.
Even though domain name, page title, and meta descriptions are playing a big role in SEO world, providing relevant / valuable content for your audience is very very important.
The very first thing is to pick a page to optimize and start finding keywords for the page.
Keywords that you use for the page, they don't have to be your main keywords.
However it's important to keep it relevant to the content of the page.
Once you got this settled, you can start optimizing by doing the following:
Enter title for the page and include keywords into it. Keep it to less than 70 characters.
Avoid unuseful words like "in, on, a, of, the, etc", these words consume the characters used but offer no value.
Some platform offers you to customize the url of the page.
Try to put some keywords into the page URL.
Start entering META descriptions with your keywords in it. Keep it less than 150 characters, it's the number that is recommended by major search engines.
Google says, "high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.".
When you put a content, try your best to structure it.
Many people, they just putting down their keywords that don’t really make sense when you read it. It is important to put yourself into a mindset where you are delivering a content for a good read.
Images / video and alternate text
Image / video is very important to have in your page. With video, it's over 46% of people say that they tend to have more interest on the service / product after seeing the video.
There are 2 types of links, inbound links and outbound links.
Inbound links are those links coming to your website, some people call it back-links.The more back-links you have to your page, the more valuable that page become to search engines.
If you received links from high quality relevant page, your page will be valued even more. Get the right seo tool to build this.
Outbound link are those that going out to other websites.
People have different opinions on outbound links, many say you can get penalized by doing this wrongly. I'd say, stick to the mindset that you are giving valuable information to your readers. Meaning, those links best are linked to relevant references/sites, this way people will come back to your site to look for more valuable references. Also, when we are creating links, make sure to avoid words like "click here" and such as a link, best to use words that relevant in your industry.
I recommend to use SEOProfile in doing this, it’s a powerful tool to use, very easy and really give you results.
Once the page is optimized for the chosen keywords, leave it for about 2 weeks and very soon it will appear in google search results.
Start doing it for 1 page, and you will see how this all will come together as your effective online marketing strategy for your business.
SEO is not a rocket science, but it's time consuming. Plan your day, start doing and you will get results.