Do You Know ?

First of fall, this is a summary out 101 marketing tips that I came across from this marketing website.
I believed many of them are very usefull for you and me.

1. Tips For Magazine Advertising.
   a. A two-page spread attracts about one-quarter more than a one-page ad.

   b. A full-page ad attracts one-third more readers than a half-page ad.

   c. People respond better to illustrations or photos showing the product in use rather than those that show the product just sitting there.

   d. Ads with people in them attract more attention than those without.
   
   

2. Bigger is not always better?
   With limited advertising budget, it is better for us to run smaller more frequently than larger, more visible ads less frequently.
   Why? Research shows a message must be repeated to be remembered.
   
   
3. Why do customers go to websites?
   People go to your website to find information about your or your products.
   Regardless what's the end result is, their initial intention is always looking up more information about you or your products.
   69% report Web site info is a crucial factor in their final purchase decision, only 15% go on-line to compare prices.
   
   
4. Animated ads is more effective in comparison to static ads.
   Sign up with youtube and start producing videos and direct customer to these videos.
   In evaluating the performance of some 30 ads over the last five months, ZD Net of Cambridge, Mass., found that animated ads generated click-through rates at least 15% higher than static ads, and in some cases as much as 40% higher.
   
   
5. Most valuable features of a website
• 71% easy to navigate
• 64% fresh / updated information
• 57% new product information
• 53% links to other sites

Good products / services doesn't always sell. It must be positioned correctly to sell.

That's what marketing does.

- Tom Egelhoff