Facebook is the most popular and the biggest social media platform in the world right now.
Many start-ups may have used this or may just heard about advertising on Facebook.
Today I will share a quick guide for start-ups to start Facebook advertising.
Setting up for your location.
Always go local as a start, specify your state and city specifically.
Pay attention on the total number of audience on the right side. High number isn’t always a good sign. Make sure it is targeted to your specific niche market.
As you can see below, the number of audience decrease dramatically to 2 million people.
Next step is
Setting up age of target audience
Have a think and imagine who would be using your product / service the most?
Would it be stay-at-home mom, dad, toddler, and youngster? What about the gender, male or female? or even both of them?
Let’s play around,
So this is what we have done… assuming we are selling toys/apparel for toddlers. So for those who are, hopefully they can benefit from this article.
First, we set the age to be in between 31 and 60 years old, to cover newly became mums, going to be mums and grandparents.
Now let’s see, what the total audience has become.
It goes down again…to 460.000 people.
The next step would setting up your audience category and connections.
In this case, we are targeting ‘Baby Boomers’, ‘Expecting Parents’, and ‘Parents (All)’.
More categories can be set up to increase your audience if you think it’s needed.
With connections, we recommend to “Anyone”.
Don’t limit yourself to people who are connected to your business.
Now, how many audience we have for this setup.
Are you happy with this? If not, add more categories to reach by your ads.
That will increase total number of your target audience.
The last part, how much do I need to spend?
Setting up your campaign budget, let's try with $100.
Why? Read through, and we’ll do the maths at the end.
With Facebook, there are 2 ways of how would you like to deal with Facebook.
CPI stands for Cost Per Impressions. Where the cost will be calculated every time your potential customer sees it.
The dollar value that we entered is how much we will spend every 1000 potential customers see it.
If you see the image below, it’s basically saying we will pay $1.40 every 1000 times your ads appears.
CPC stands for Cost Per Click.
Where the cost will be calculated every time your potential customer clicks on your ads.
It is, as simple as that.
I’d suggest to go for CPC as a start. This way, we spent the money to advertise our products/services in Facebook and to generate leads to our site in the same time.
According to Facebook Campaign Help Centre, the dollar value that we set, is the maximum value that we’ll pay but more often we will pay less.
It depends on how many people competing to show the ads to the same target audience as we are.
You may have a quick read on https://www.facebook.com/help/318171828273417/ to understand deeper about bidding in Facebook.
Ok, let’s back to our case and let’s do the maths.
With $100 campaign budget and $0.50 per click, we are expecting 200 targeted potential buyer to visit our website. Having 200 quality traffic into your website with only $100 marketing campaign and having your business name spread out to 144,000 people in Facebook, I think it’s a good number.
These are just quick guidance for small businesses to start their Facebook marketing. If you think you need to reach more audience, you can always widen your target market.
Those who may have different experience, please share your stories, tips and trick among the start-ups.